World Service Trust looks to expand United Nations Millennium Development
ambitious media project to stimulate global debate about the challenge
of achieving the Millennium Development Goals will be showcased
by BBC World Service Trust in Africa next week.
project - 2015 where will we be?- aims to raise
awareness of the Millennium Development Goals through a series of
radio programmes broadcast in a range of languages throughout the
Goals set targets for combating poverty, disease, illiteracy, environmental
degradation and discrimination against women.
2015 where will we be? programmes will place special emphasis on
broadcasting the voices and stories of individuals.
will use these personal experiences to monitor global progress in
reaching the Millennium Goals. It is hoped the project will subsequently
develop television programmes and an online site.
event to mark the start of the next phase of the Trust project will
be held in Nairobi, Kenya on Wednesday 1 October.
of the celebrated Senegalese musician, Baaba Maal, will be shown
and UN Millennium Campaign director Salil Shetty will attend the
event which will be broadcast on Africa Live on www.bbc.co.uk/africalive.
Trust's partners include BBC World Service Education, the Department
for International Development (DfID), UNICEF and the World Health
a lecture delivered to mark 70 years of BBC World Service last year,
Kofi Annan, Secretary General of the United Nations, said:
am delighted to say the BBC World Service Trust is also going to
help. It is going to be working with us on a project 2015 where
will we be?, which will show what is being done to implement the
Millennium Goals and what difference it is making in the lives of
real, individual people around the world."
leaders agreed the Millennium Development Goals three years ago
at the UN Millennium Summit.
2015 where will we be? was developed by BBC World Service Trust
with funding from DfID, United Nations Development Programme (UNDP),
United Nations Population Fund (UNFPA), UNICEF and the WHO.
BBC World Service Trust is a registered charity established in 1999
by BBC World Service. It promotes development through the innovative
use of media in the developing world. The Trust currently works
in 23 countries worldwide tackling health, education and good governance.
The UN Millennium Summit in 2000 set eight Millennium Goals; to
eradicate extreme poverty and hunger, achieve universal primary
education; promote gender equality and empower women; reduce child
mortality, improve maternal health; combat HIV/Aids malaria and
other diseases; to ensure environmental sustainability and to develop
a global partnership for development.
BBC's digital services are now available on Freeview,
the new free-to-view digital terrestrial television service, as well
as on satellite and cable.
offers the BBC's eight television channels, interactive services
from BBCi, as well as 11 national BBC radio networks.