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29.09.03


WORLD SERVICE


BBC World Service Trust looks to expand United Nations Millennium Development Goals project


An ambitious media project to stimulate global debate about the challenge of achieving the Millennium Development Goals will be showcased by BBC World Service Trust in Africa next week.


The project - 2015 where will we be?- aims to raise awareness of the Millennium Development Goals through a series of radio programmes broadcast in a range of languages throughout the world.


The Goals set targets for combating poverty, disease, illiteracy, environmental degradation and discrimination against women.


The 2015 where will we be? programmes will place special emphasis on broadcasting the voices and stories of individuals.


It will use these personal experiences to monitor global progress in reaching the Millennium Goals. It is hoped the project will subsequently develop television programmes and an online site.


A showcase event to mark the start of the next phase of the Trust project will be held in Nairobi, Kenya on Wednesday 1 October.


A film of the celebrated Senegalese musician, Baaba Maal, will be shown and UN Millennium Campaign director Salil Shetty will attend the event which will be broadcast on Africa Live on www.bbc.co.uk/africalive.


The Trust's partners include BBC World Service Education, the Department for International Development (DfID), UNICEF and the World Health Organisation (WHO).


In a lecture delivered to mark 70 years of BBC World Service last year, Kofi Annan, Secretary General of the United Nations, said:


"I am delighted to say the BBC World Service Trust is also going to help. It is going to be working with us on a project 2015 where will we be?, which will show what is being done to implement the Millennium Goals and what difference it is making in the lives of real, individual people around the world."


World leaders agreed the Millennium Development Goals three years ago at the UN Millennium Summit.


Notes to Editors


1. 2015 where will we be? was developed by BBC World Service Trust with funding from DfID, United Nations Development Programme (UNDP), United Nations Population Fund (UNFPA), UNICEF and the WHO.


2. BBC World Service Trust is a registered charity established in 1999 by BBC World Service. It promotes development through the innovative use of media in the developing world. The Trust currently works in 23 countries worldwide tackling health, education and good governance.


3. The UN Millennium Summit in 2000 set eight Millennium Goals; to eradicate extreme poverty and hunger, achieve universal primary education; promote gender equality and empower women; reduce child mortality, improve maternal health; combat HIV/Aids malaria and other diseases; to ensure environmental sustainability and to develop a global partnership for development.


All the BBC's digital services are now available on Freeview, the new free-to-view digital terrestrial television service, as well as on satellite and cable.

Freeview offers the BBC's eight television channels, interactive services from BBCi, as well as 11 national BBC radio networks.


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